1.We are expert Business and Brand ALIGNMENT Strategists.

A car out of alignment veers in a direction different from the one intended – and will continue in that wrong direction until corrected. Misalignment also creates jarring vibration and out-of-sync inefficiency that degrades performance. The driver of a misaligned car feels uncomfortable – it just doesn’t feel right.

Finding companies with their business strategy and brand strategy misaligned is highly common and extremely dangerous. Everything flows from the brand strategy. So if it is not precisely aligned with corporate strategy, everything that follows – every decision is based on mandates that can lead in unintended directions.

That makes brand development a corporate initiative, not a marketing initiative. It requires the full support and participation of the CEO and senior staff. Without it, alignment is only assumption and guesswork - and the brand-driven business needs a more reliable compass.

2. We are “Thinkers and Do-ers” –
the new paradigm in brand stewardship.

Consulting expertise is not enough. How many consultants have you engaged over the years – each with great ideas and advice that somehow disintegrated during implementation? How many 3-ring binders do you have gathering dust on your bookshelf?

Smith O’Keefe believes that follow through is just as critical as strategy. But how do you practically and cost effectively guide implementation while, at the same time, ensure top creative talent in a wide range of marketing disciplines will work on your tactical branding initiatives?

Smith O’Keefe is a new agency model - a hybrid of consultancy and traditional marketing communications firm optimizing brand stewardship at every touch point of your business that is affected by brand decisions.

Our wide-view consulting process empowers us with “SuperVision” – the power to see the entire brand chain, from CEO’s office to product/service delivery so that we can guide marketing implementation and execution from a unique knowledgeable perspective - measuring every marketing decision against brand strategy, keeping alignment precise and constantly on-track.

Our Resource Managers, themselves experts in creative production, manage and direct specialized top talent from around the world - individuals and specialty firms - to address each challenge with customized attention – and always with our unique Super-Vision wide-view insight to keep every individual decision aligned with the brand strategy.

3. Our tactical branding competencies are worthy of being offered under the umbrella name “High-Performance Branding.”

Armed with Super-Vision insight, we build high-performance branding initiatives – a tactical marketing and communication plan that will give your brand its unique voice- relevant, dramatic, integrated with clarity and simplicity, and highly creative.

To Smith O’Keefe your brand strategy is a high-performance racing car…sophisticated and complex under the hood, but carefully engineered to be simple to drive… composed of many distinct parts – each part with its own function – designed by engineers who understand how their part fits into the whole and manufactured by specialists focusing on making their part perfect – each part with the potential to break down affecting other parts of the machine or the viability of the entire car…in constant need of alignment and tuning to optimize performance.

Think of Smith O’Keefe professionals as your dedicated designers, engineers and highly-skilled mechanics on your company’s racing team – committed to making certain each branding initiative enhances and aligns with your brand strategy – constantly monitoring and adjusting to rebalance the machine internally and meet the challenging conditions on the racetrack – every day.

4. The Smith O’Keefe “Idea House” is a Think-Tank for ideas

It’s an energizing environment where creative superstars collaborate within a proprietary process that generates innovative, outside-the-box ideas. We continually bring these ideas to the table enhanced by intense, cover-every- eventuality follow through – adding even greater VALUE to your relationship with Smith O’Keefe.

5. We offer the combined strength of our under-one-roof, in-house experts in marketing, public relations and internet services.

Most agencies either give lip service to public relations or partner with independent PR firms without knowledgeable oversight and coordination. Smith O’Keefe believes public relations is the single most powerful tool in building great brands, so we have expert, innovative PR pros on-staff to direct and coordinate critical PR initiatives.

Similarly, knowledgeable on-staff internet experts direct and coordinate web and multimedia projects to ensure they’re done right and are in alignment with your brand strategy.

This combined strength, added to our staff’s whatever-it-takes service commitment, ensures you will have the agility to quickly adjust to your rapidly changing marketplace every day-ready to vigorously defend and enhance the VALUE of your brand – every day.

In today’s highly competitive, rapidly changing marketplace, everything counts. You need Thinkers and Do-ers, advising, planning, creating, guiding, monitoring and analyzing as you build your brand franchise. This is a rigorous process with extraordinary rewards. We seek clients who like that it’s hard because others will not have the resolve to do it right. And that can be a powerful competitive edge.

Engage Smith O’Keefe as your partner in this critical effort. Together we will grow your business beyond your expectations.