marketing, advertising, branding strategies, golf marketing, internet strategy, public relations

Smith O'Keefe and Associates

Strategic Marketing, Brand Strategy

For some clients, a marketing analysis is in place. Branding strategies, brand discovery and positioning have evolved into a strategic marketing plan. Our responsibility is to challenge its truth. Is it strong enough to stand up to scrutiny or does it lie? Is your plan in precise alignment with your brand strategy?

For other clients, marketing is given only lip service. The number of clients we see who invest large sums of money in advertising and promotion without a sound marketing foundation is growing. So much “buzzword thinking.” So much “celebrity advice” from books, TV, seminars, etc. Real client-centered marketing analysis is a sweaty roll-up-your-sleeves process.

Public Relations

This powerful marketing tool has long labored with misunderstood status competing for recognition with the style and glamour of big-league advertising. Recognition is at last growing for the unequaled brand-building power of public relations. Many of today’s great brands have been built not on advertising, but rather on the methodical, less-showy, but undeniably effective power of great Public Relations.

Internet Strategy, Multimedia

Internet marketing strategy, “Value Added” website development and renovation. Two thirds of web users – consumer and business – do a substantial part of their pre-buy research on the Internet. This is a marketing channel you cannot ignore – a tool worthy of aggressive investment.

Whatever you want to accomplish – prospect for sales leads, stimulate “e-commerce” orders, enable prospects to submit a quote request online, or enable customers to check the status of an order – your website must fit into your overall marketing plan.

Smith O'Keefe website portfolito

Golf Marketing

Golf Course Marketing

Smith O'Keefe & Associates: marketing, advertising, branding strategies, golf marketing, internet strategy, public relations

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